“‘But now movies will be more formulaic than ever!’ purists whine. Au contraire, aesthete scum. ‘Formula’ is for suckers. It implies narrative — peaks and valleys. What MindSign seems to be offering is a new model — not formulaic, but fractal. Forget ups and downs, suspense and release. What if every moment were a spike, every scene ‘trailer-able’? In fact, movies will become essentially a series of trailers, which, incidentally, are far better-loved than the oft-crummy features they encapsulate. Movie houses will become crack dens with cup holders, and I’ll lie there mainlining pure viewing pleasure for hours.”
Scott Brown talking about a company called MindSign Neuromarketing which uses fMRI scans instead of focus groups - How Movies Activate Your Neural G-Spot

This sounds fascinating and terrifying.

Notes

  1. mattlehrer posted this