(via cbeth)
I hope soon “Rovian” (and later “rovian”) becomes a common English word which means, roughly,
1) a plan in which truth is unimportant and often intentionally obscured in order to influence public opinion through the use of psychological warfare; or
2) a person engaged in such a plan
This is similar to, but distinct from, conspiracy because it may not be illegal. McCain saw how well this worked in South Carolina in 2000 and instead of disavowing it, he hires Steve Schmidt and Tucker Eskew. I hate that this works.