But, then, how is Facebook so profitable? Are they lying? No. They are growing. More and more people get on Facebook, and more and more businesses hear about how many people are on Facebook. It seems like a huge opportunity. So each business individually and in turn experiments with Facebook ads. They spend hundreds or thousands or more on Facebook ads. At the end of the first run, they see bad ROIs. They tweak the ads and spend more money and try again. Nothing. So they stop, understanding that Facebook ads are worthless. Everyone I’ve talked to who has actually bought Facebook ads knows this. But, not everyone has bought Facebook ads yet.
This is interesting and well thought out except no one gets the benefits of the new dollars/suckers but Facebook.
out. Would like to hear first-hand accounts. Email me.