When I arrived in the U.S., I was stunned to find Americans don’t add beetroot to their burgers. In Australia, beetroot on a burger is a given. In fact, during my undergraduate days the student cafeteria stopped serving beetroot on their burgers; I ran for election to the Sydney Uni student union partly on the platform of restoring beetroot on the burgers. (Obama should be careful, beetroot-lovers are a powerful constituency: I was elected in a landslide.)
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Why is it that American and Australian children have such different reactions to such a simple vegetable? The rest of our diets are pretty similar; our upbringing is similar, and so are the broader social and economic milieus which shape us. Yet the same food elicits starkly different reactions. Why?
About a year ago, I had dinner at Dressler (highly recommended) and asked the waitress which appetizer she recommended. She said, “The beet salad and I don’t even like beets.” I’ve been a big fan since.